MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long 후후티비 접속 been recognized as established television models, relying on fixed air times via satellite. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadc